News for General News Article

New Life Coffee Company is a growing specialty coffee catering service based in Berks County. They primarily provide catering for companies and private events, but they're looking to expand into vending on-site for companies that want to add a cafe to their amenity list. New Life Coffee Co. provides a fully contained cafe on wheels to any location, a barista to make drinks and manage the space, ...read more

Dear Community Leaders and Partners, We are reaching out with an urgent call to action regarding the upcoming SNAP benefit discontinuation, slated to begin next month. This change is expected to affect more than 3,000 families across Berks County, leaving many without critical food assistance and necessities. Due to these recent developments, The Real Deal 610 is calling on all who are able to ...read more

Trout CPA Announces Bob Firely, CPA, CGMA as Chief Operating OfficerLANCASTER, Pennsylvania (September 30, 2025) – Regional accounting and advisory firm Trout CPA is excited to announce the appointment of Robert (Bob) Firely, CPA, CGMA, to Chief Operating Officer (COO).  As COO, Bob will spearhead strategic operational initiatives enabling our team to focus on delivering specialized accounting, ...read more

It’s easy for small businesses to feel outgunned in the trenches of day-to-day operations. The giants have scale, funding, and brand recognition. But small doesn’t mean slow—and it definitely doesn’t mean stuck. What it does mean is agility, precision, and the ability to build tighter feedback loops between product and customer. Armed with the right tools and a sharper strategy, your small ...read more

It’s not enough to simply show up online anymore. Audiences scroll with instinct, and anything that doesn’t spark something visceral is lost to the abyss within seconds. For small businesses trying to stretch lean marketing budgets, visual content isn’t just part of the strategy—it’s the whole conversation starter. Across platforms, the brands that pull you in are the ones that understand how to ...read more

The Corporate Transparency Act (CTA) requires businesses to report Beneficial Ownership Information (BOI) to FinCEN to promote transparency and combat financial crimes. As of today, November 27th, 2024, Reading, Pennsylvania, business owners have 35 calendar days (or 25 business days) left to file their BOI report with FinCEN—don’t delay, or you could face $500 per day fines!    What You ...read more

In the unpredictable ebb and flow of modern employment, finding yourself between jobs can feel like being adrift without an anchor. But what if this transitional phase could be transformed into an opportunity for personal financial growth and stability? Imagine emerging from this interlude not just unscathed, but with a fortified financial strategy and a renewed sense of control over your ...read more

In today’s competitive market, mastering the art of crafting persuasive sales pitches and implementing effective marketing strategies is crucial for success. As you navigate through the complexities of the market, understanding how to connect with your audience, differentiate your product, and convincingly convey your message can set you apart. This guide will explore key strategies to enhance ...read more